For a time I was helping a fair number of startups at various stages with their marketing materials in different forms. Whether prototyping their application in a PowerPoint presentation for investors, turning their product concept into an illustration to make it more understandable, or a website.
The more interesting solution was for Trispectra, communicating to potential investors of how their power line monitoring devices functioned. Taking their promotional video shot using drones of power lines, I used animation software to illustrate their devices as beacons on the power lines transmitting from device to device. The short 10-second video looped on the homepage. The theme was continued on the pages of the site by showing the same illustrations on photos of different transmission power lines.